But there is, to me, a logical flaw in some of his reasoning I am going to harp on briefly
Some take-aways from the report ARE
-Typical customer is teenage to adult male with free time and money
-They are rebranding GW Hobby Centers as "Warhammer" stores
-They have been doing a poor job of recruiting new customers, and changing this is a priority
-They need to open more GW stores, mostly using the one man model
-They are exploring new avenues to release their product
So on their own, all of these seem fine. The one man model does save a lot of money, whether you agree with the concept or not.
It is in concert these fail to make sense.
So lets look at what a Hobby center is
1- A one man GW shop is usually pretty small. I am talking about 2-3 gaming tables max (and maybe a demo table) and 2-4 hobby stations that are relatively small. As such, you have limited participation in the store at any time, and typically far less than an FLGS
2- GW stores, at least in the US, are usually poorly located to save on rent. This means low end strip malls. I have only seen one outside of the US in Marsielle France, and it to was small and on a side street and didn't feel very welcoming.
3- It only has WARHAMMER
|Sci-fi City in Orlando FL|
|All those guys are MTG & D&D players meeting at the FLGS|